I'm overwhelmed by the number of opportunities available to take Aurora Health Care into a new direction with digital communications and social media. It's an exciting time for me and my team but it is also challenging because we're facing the Fear of Start.
In an organization of 30,000 employees, one of the most challenging items is determining where to start. It's a paralyzing experience when you consider the organizational goals, overall strategy, resources required and need to have the right people on board.
I came to a realization this week during a team meeting. We've got nothing to lose. The team is primed and ready and all I need to do is lead us out of paralysis. I'm going to do three things to get us out of the current situation and moving forward.
Our first step is to overcome the fear of the unknown and who needs to be on board. We will do our best to educate internal participants on digital communications and social media along the way rather than waiting for them to "get it" before we start. We'll start small and grow as more and more people see the vision and get excited.
Our second step is to realize that their is no template. I'm a big fan of templates and established processes (ask my previous boss) but there isn't a one size fits all template for instituting social media internally and externally for an organization. We need to be prepared to experiment, fail, learn and do it again.
Finally, I need to motivate my Tribe. I need to lead by being courageous, by making mistakes and learning from them. I need to empower my team to do the same. We need to take risks and harness the excitement of the organization.
The time has come to lead and overcome the fear of start.
Hey Jamey!
I/we COMPLETELY hear you, as the "fear of start" is a big one; esp with something like social media in the corporate world. The general counsel given regarding this topic for companies is this: stop hesitating....put your toes in the water. Then get started (an internal audience application is best for the early efforts).....because if you aren't getting started, you can be that your competitors will be (or maybe already are).
Erik Farmer
Posted by: Erik Farmer | January 16, 2009 at 03:25 PM
NoName has a good point about fears. Walking on the wrong side of the street in the projects... etc. Learning to not press your hand square in the middle of a hot frying pan full of oil... Thanks for the obvious. This is not what the video is talking about. You obviously live in a box, and fear putting your real name or any name besides "noname" to your comments. You ever think about opportunities you may miss by crossing over the street and skipping the "projects". Create your serendipity I say
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Posted by: Account Deleted | May 14, 2011 at 06:57 AM