David Brazeal provides an insightful reflection on the opportunity for Journalism and PR in this Age of Conversation. He outlines how you can take advantage of a wonderful opportunity to use creative, credible storytelling to earn the trust of your audience. Now is the time to win back and establish your credibility by disclosing your point of view and telling honest stories in engaging ways to interested people. Buy the book and read David's content in detail.
When we consider our brand and how we express ourselves, we can learn from David's insights. We want to be perceived as honest and credible. Our stories, activities and ways we express ourselves are quickly researched online. The immediate access to information forces us to be truthful. The beauty is, that in truth, we establish credibility and a strong foundation for who we are as a brand.
If brand marketers want individuals to adopt their product and use it as an expressive tool, to become a loyal user, they need to build an honest, credible story to drive adoption. The approach David outlines is not limited to PR and Journalism. Individuals and corporations could learn a thing or two.
Jamey, thanks for the kind words. Sorry I'm late in responding to this -- I have a new baby daughter who was inconsiderate of book publishing schedules when she came three weeks early. I'm hoping she makes it up to me by becoming a blogger and podcaster.
I like what you say about individuals and corporations recognizing the possibilities of honest, credible story-telling. It's really about simply treating people as _people_ instead of customers or prospects.
Posted by: David Brazeal | August 02, 2007 at 10:57 PM