My wife recently commented on three online orders she placed in the past two weeks. One for a cross stitch (her hobby of choice), one for water filters for our refrigerator and one for clothes.
My wife searched for the best price on a cross stitch product she wanted and found a company called abullrun.com out of Colorado. She ordered the item on a Friday and it arrived on the following Monday. Three days! She ordered at 10:00 Friday night, the item was shipped Saturday morning and arrived on Monday afternoon. Wow!
We need a new water filter for our fridge. My wife gets online and orders the filters from a company called waterfiltersfast.com. She orders a years worth to take advantage of the savings. Same deal as the cross stitch. Ordered, shipped the next day with arrival two days later. Like they said, water filters fast.
The clothier, Victoria's Secret, turns out to be a different story. She visits the web site, selects a few items and places her order. The response?? It will take two weeks to get your order together and ship. Two weeks? A large corporation with inventory management and tracking and it takes two weeks?
Seth Godin has recently been promoting that Small is the new Big. The two smaller companies met and exceeded my wife's expectations for service. Why can't a company with resources at their disposal find a way to ship within a few days. Why can't a company like Victoria's Secret find a way to better serve their customers.
It'll be a while before my wife shops Victoria's Secret online again. Needless to say, she'll be ordering her cross stitch patterns and water filters from the little guys.
Big hooray for the small fries in this case.
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