walk on: exploring the digital experience

Andy Wright Connections, Conversations, Conversions: Building meaningful relationships by bridging online and offline communication.

Join us for Likemind Social Media Club Milwaukee.

When: Friday, May 20 at 7 AM

Where: Bucketworks at 5th and Pierce

What:

Andy Wright (@adny) has a long history in digital solutions development and event marketing, most recently co-founding Social Media start-up Meet-Meme, Inc. Functioning in various, and often numerous, roles on project teams…. from analyst to developer, project manager to strategist, account manager to user experience designer; he has delivered a wide variety of digital solutions for many of today’s leading companies and their brands.

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Likemind Milwaukee on 5/21: Julia Taylor Talks Talent Dividend

Julia Taylor, President of the Greater Milwaukee Committee, will be joining us to talk about the Talent Dividend. What is the Talent Dividend you ask, why let me tell you:

The Talent Dividend (Link: PDF) is an initiative designed to increased educational attainment in the Milwaukee Region. The national organization CEOs for Cities have calculated that, for Milwaukee, a one percentage point increase in educational attainment will translate to between $1.2 and $1.5 billion in total income for the region. To help increase this attainment, there is a particular focus on high school diplomas and helping people with some college finish and get their 4-year degrees.

As thought leaders, business people and overall members of the community, this initiative is critical to our long-term success. Julia will share her thoughts on the concept, it's impact on Milwaukee and how we can engage and participate. 

What: Likemind/Social Media Breakfast Milwaukee

When: Friday, May 21, 7:00 a.m.

Where: Rochambo, 1317 E. Brady Street

 

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Next Meet-up: Fixed to Flexible

The next Likemind Milwaukee is set and you want to be there. Todd Sattersten is joining us to talk about his new ebook, Fixed to Flexible. We'll be exploring how technology is changing pricing and what that means for your business and clients. Todd will share his thoughts on four lessons on cost, price, margin and the options available to the 21st century business. 

Todd is an author, speaker and consultant. He co-wrote The 100 Best Business Books of All Time and his latest piece, Fixed to Flexible will be the topic of conversation. 

What: Likemind Milwaukee

When: Friday, April 16 at 7:00 A.M

Where: Rochambo on E. Brady Street

Why: You like coffee, interesting people and great conversations where you can learn something new and actionable. 

Posted via web from Likemind Milwaukee

Welcome to Likemind Milwaukee...What is it?

Posted via web from Milwaukee Likemind

Moving the Feed

It's been a while since I've posted. I've taken a break to refocus my time and reconsider why I blog. I've decided to move my blog from typepad to a hosted wordpress solution. I've attempted to update my feed but for those few followers who are interested in my explorations of digital communications, social media and health care, please update your readers with the new feed below.

http://jameyshiels.com/?feed=rss2

I'll be using wordpress from longer content and posterous for ongoing quick observations. For those who come along on the exploration, I look forward to the conversation.

Social Media and the Patient Experience

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Social Media and the Patient Experience

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Experimenting with ping.fm to post content to all my networks

Managing Your Social Profiles

As the number of social networks grows, it's easy to be overwhelmed by the effort to maintain each one independently. Each network may serve a purpose to your personal or professional life but it is easy to lose track of the networks you've joined, are managing or are interested in.

For individuals, there is a great How To from Ben Parr at Mashable that provides a good approach to identifying and managing your networks. There is also a desktop solution that I will be experimenting with called Sobees. Sobees claims to "offer an easy unified user experience to get, organize and share information from the likes of Twitter, Facebook, Friendfeed, Digg, Flickr and YouTube directly on the desktop". Sobee sounds similar to Collactive which is a company that offers a robust social media management platform for the corporation.

Finally, for those who support Corporte social media programs, I would recommend reviewing the Forrester Wave Report on Listening Platforms as well as the agencies they recommend.

How do you manage yoru social media profiles?

Social Media and the Organization

The last six months have been very exciting for me and amazingly busy. I serve as the Director of Social Media and Digital Communications for Aurora Health Care, a not for profit health care provider that serves the eastern half of Wisconsin. We have over 29,000 employees and provide care for millions of people.  

I've spent my time since my arrival educating the organization on what social media is and how we can enter into a new level of conversation with our caregivers, patients, donors and the communities we serve. Recently, I've been finalizing our 2009 strategy and slowing rolling out the program. We're currently establishing a presence on LinkedIn, Facebook, YouTube and Twitter. I'd like to share a recent experience we had with Twitter, a tool that is tough one for individuals, let alone corporations to get their heads around. At the end of the day, Twitter is what you make it. 

Aurora Health Care has been steadily expanding its presence on Twitter and exploring ways to use the tool to help us learn about online conversations especially those focusing on health care. Our network is quickly growing and has been very useful in helping us on a couple of projects. We're currently developing social media guidelines to help caregivers within the organization as they participate in social networks and other opportunities on behalf of the organization. I was in a team meeting and we decided to check to see what other corporations were doing around guidelines for employees. I quickly pulled out the trusty iPhone and sent a tweet to the Aurora network and my personal network. Ten minutes later, I had five examples and over 20 links to corporate social media guideline examples. 

This is information we otherwise would have needed to spend time researching and tracking down. Instead we used the power and knowledge of our network to facilitate the process. If we can do this for simple things like this, think of what we can do for patients around health care needs and information. Amazing opportunities.