I've come across several very interesting posts that have begun to track the emergence of Social Media as a legitimate position in the communications departments of many organizations. These organizations are taking up the challenge that is being presented by consumers and the use of new media tools and committing themselves to the conversation.
Several of the brands that I work with are beginning to embrace social media and the opportunity to engage with consumers and build relationships. It's an exciting time to be a part of digital communications.
Here's a few links for review if your organizations is considering developing a full time position for a Social Media Director/Strategist.
Social Media Headhunter with Jim Durbin.
Social Media Strategist is a Real Job by Des Walsh
Social Media Today article by Romain Pechard
Groundswell Thoughts from Josh Bernoff