I generally read a couple of books at a time. I'm not sure if it's a form of ADD or if I consumer information better in bits at different times but usually the mix includes a marketing book (my career focus), a book for leisure such as a novel and a topical book to learn something new. Right now, I've got four books in the hopper, one of which I just finished and three which are in full swing. Here's my current reading list:
Groundswell by Charlene Li and Josh Bernoff
I received this book as part of the blogger outreach program and was asked to read and review it on my blog, amazon and every where else I could. This book was very well written and easy to read and identify ways to integrate the practices into my daily work. This book is an excellent jumping off point for individuals interested in social media and looking to take their company into the waters. It provides clear explanation as well as valuable case studies for framing ideas about your company's move into this medium. It also provides a valuable how-to approach for planning purposes. I'm looking forward to leveraging my learnings from this text into my new position in the healthcare field.
Tribes by Seth Godin
To my surprise, a copy of this book showed up in the mail on Saturday as an early release present. Earlier in the year, I pre-orderd the book and joined Seth's experiment at Triiibes. The book was delivered as a pre-release gift, an additional copy to read, so that I can share my purchased copy when it comes. I'll provide more information on Seth's approach and on the book in a future post but needless to say. I'm cranking through this because it's an insightful and engaging romp on leadership.
The Lord of the Ring: Fellowship of the Ring by J.R.R. Tolkien
I love these movies and decided I needed to read the books to get the full experience. I'm through part one and am excited to see the world of Middle Earth unfold with additional content that didn't make the movies. Many things can be taken from these books and applied to every day living. I appreciate the works of authors such as J.R.R. Tolkien and C.S. Lewis.
Web Analytics: An Hour a Day by Avinash Kaushik
One of the challenges I face in my new job is to establish a process to make informed decisions on digital communications social media applications for the organization. I'm reading Avinash Kaushik's book so that I can bring a formal analytics program to our web sites and digital programs that will help us know what our users want and how to create an experience that will reward them. Compliments to Mitch Joel for recommending this book as well as to Avinash for writing a book on something technical that engages the marketer in me.
Look for tidbits of wisdom and thought that inspire me from the pieces in the near future.