In a move to generate interest for the word of mouth medium, BzzAgent is offering a guarantee that their campaigns will outperform traditional media by 20%. The catch is that an advertiser must spend at least $300,000 on a campaign with BzzAgent using word of mouth and other media. An independent third part vendor will be involved with the measurement to help support the offer.
One of the challenges related to social media and tactics like word of mouth is measurement and what is considered success. It's difficult to measure conversation and more so to translate that conversation into sales. It seems that BzzAgent is willing to take the challenge to it's clients and put their money where their mouth is.
Are you confident enough in your business and brand that you're willing to offer a $300,000 guarantee?