Lee Lefever of CommonCraft has put together another excellent video to explain something that can be complicated and confusing. Below is an excellent video that explains social media in a context that I can totally understand...ice cream.
I appreciate how they show the value to the individual as well as the company. The use of social media by brands doesn't need to be complex and overwhelming. Give people the tools and the opportunity and they will interact with you and their brand if they are motivated to do so.
CommonCrafts product is explanation. They use video and paper to make complex ideas easy to understand. The paperworks format sets a visual stage that supports the simple explanation. You're not distracted by special effects and fancy transitions. You can focus your attention on what they're trying to explain.
For those curious about social media or looking for a way to explain it to your brand friends, enjoy the show and check out more from CommonCraft.