I think I played Zooreka from Cranium six times this weekend with my kid. It's a game where you work your way around the board to collect, food, shelter and animals to build your own zoo. The game is fun with intuitive gameplay that can be picked up quickly. It moves quickly but keeps you engaged.
If you ask me, Cranium has its 'game' on. They have taken a relatively low growth area, board games, and created a unique position. They are constantly developing games that are based on a creative approach to family interaction. Looking in our entertainment center, I think we have at least six games from the company. I give credit to a brand that looks at a staid industry and decides not to be shaped by what is there but by what they can be. They have established a vision and focused on the development of games that cause people to interact in a new way.
Does your brand have focus? Do your marketing efforts cause people to consider your brand from a new perspective? Does your marketing cause your consumers to interact in new and exciting ways?
We should all take a page out of Cranium's playbook.
The Age of Conversation is returning for another round. I was honored to participate as an author. It was a unique experience for me personally and professionally that allowed me to participate in a community of thought leaders. 
