Virginia at Brains on Fire has an interesting post regarding the term MicroMarketing. Virginia's point is that MicroMarketing can refer to customer outreach movements or consumer generated content (CGC). To support the rise in importance of CGC with respect to a youth audience, Church of The Customer has a link to a BBC article that stats that 70% of 16 - 24 year olds have used a social networking site and one in five have their own blog or website.
A quick search on google reveals several agencies that refer to micromarketing as essentially highly targeted marketing. In this age of Social Media, Consumer Generated Content and Web 2.0, I like the idea of MicroMarketing in the context of customer outreach movements. The online medium gives customers the opportunity to dialog and provide conversation about brands as well as themselves. MicroMarketing becomes a descriptor that can define these microcosms of branding and message delivery.
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